Richard MacVicar

Richard MacVicar

Graphic DesignerLondon, United Kingdom
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Russell Schaller
Lennis Torell
Richard MacVicar

Richard MacVicar

Graphic DesignerLondon, United Kingdom
About me
I'm a multi-disciplinary Graphic Designer, who has worked at award-winning creative agencies across the UK and the US, across multiple sectors including brand identity, packaging, spatial design, art direction, and web design.
Projects
  • Fiona Jane Burgess
    Fiona Jane BurgessIdentity and portfolio site for Director Fiona Jane Burgess.
  • Kesmac Cycling
    Kesmac CyclingKesmac aims to create stand out cycle clothing for women. “Bold. Brave. Together.” With the brand ethos in mind, our aim was to create a logo that didn’t feel overly feminine or apologetic. The logo is a nod to the “Queen of the Mountain” mantra - the struggle and reward of getting to the top. Alongside the custom logo, a core colour palette was created based on vintage cycling flags and postcards.
  • Gymfood
    GymfoodGymfood offer nutritious food for those aiming to track their diet and healthy lifestyle. I was tasked with rebranding the company and rolling out new designs across print, packaging and digital. The new identity showcases how eating Gymfood takeaways rather than your usual greasy options can help you keep a healthy balanced lifestyle. Along with the new look and feel I was tasked with designing the site and managing the site build, where I worked alongside an external developer.
  • Bao & Bing
    Bao & BingLaunched in 2018, Bao & Bing offers traditional and modern Taiwanese dishes. I designed the whole brand package, everything from signage through to print and digital touchpoints. As well as directing the photography shoots.
  • Zing Zing
    Zing ZingBranding for a Chinese take-away based in London and Dubai. With cost-effective packaging designs, a cross-platform website, and engaging social media content, I designed a brand for Zing Zing that aims to put the flavour back into the takeaway industry, boasting good food, affordable prices and most importantly – fun. Zing Zing is a unique concept unlike anything else on the high street. We considered how the designs would look aesthetically and how they could be adapted for use in-store and
  • Jag Models
    Jag ModelsLaunched in 2013, JAG Models is an agency catering to women of all sizes. Co-founders Jaclyn Sarka and Gary Dakin have been in the industry for a combined 25 years and represent some of the industry’s top talent. Never ones to stick to conventional representation, they have placed girls in editorials and covers of such esteemed publications as Vogue, Elle, V, French and Bazaar. I was tasked with the rollout of the new visual identity alongside redesigning their website. The identity is founded
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Work history
    Landor & Fitch logo
    Landor & Fitch logo
    Senior DesignerLandor & Fitch
     - London, United KingdomFreelance
    HUGE logo
    HUGE logo
    Senior DesignerHUGE
     - London, United KingdomFreelance
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Skills
  • Packaging
  • Advertising
  • Events
  • Branding
  • Print Design
  • Art Direction
  • Mobile
  • Websites
  • Typography
  • Brand Identity
  • Design
  • Illustrator
  • Indesign
  • Photoshop
  • Adobe XD
  • Print
  • Editorial Design
  • Layout Design
Education
    K
    K
    Graphic Design B.A HonsKingston School of Art & Design
     - Kingston upon Thames, United Kingdom
Awards
    D&AD logo
    D&AD logo
    Best of YearD&AD
    'Best of Year' award for Design Bridge's packaging brief. "A 21st-century Whisky aimed towards the female market".