Kesmac Cycling

Kesmac aims to create stand out cycle clothing for women. “Bold. Brave. Together.” With the brand ethos in mind, our aim was to create a logo that didn’t feel overly feminine or apologetic. The logo is a nod to the “Queen of the Mountain” mantra - the struggle and reward of getting to the top. Alongside the custom logo, a core colour palette was created based on vintage cycling flags and postcards.