Jaguar Land Rover

  • Richard MacVicar

I carried out a series of projects for Jaguar Land Rover. One of these projects was to find an engaging way of showcasing to the European market the vast amount of interesting content Jaguar Land Rover has to offer from past and present. The Jaguar Land Rover Legacy Wall is a graphic display system designed to fit into various different JLR retail formats. It consists of a shelf, which supports a number of framed display panels based on international paper size formats. Depending on the available space at the retailer the panels can be grouped in clusters of various sizes. The experience is further enriched by dynamic, digital content presented on tablets integrated into the shelf. The key content areas I helped the agency explore were: Heroes, Icons, and Milestones