We came up with the campaign theme of ‘Moments’ to promote careers at Jaguar Land Rover. The idea showed whatever role you play at JLR your career defining moment will contribute to the success of JLR and also be a great defining moment to you as an employee. To bring this to life we created a Graduate brochure incorporating an Aurasma app which brought to life our employees stories. A Launch film showing key moments from employees from 'idea to production to launch' was produced incorporating a dubstep music track and slowed down and speeded up film footage to give a sense of momentum and time to the film.
Collateral included:
Spiral bound Brochure with Aurasma feature
Bespoke skinned JLR Aurasma app
Video footage of employee stories
Launch film
Web Banners
Press Ads
Posters
Poacher Cards
Awards:
CIPD RECRUITMENT MARKETING AWARDS 2013
FINALIST – BEST USE OF VIDEO – JAGUAR LAND ROVER ‘MOMENTS’
RAD AWARDS 2013
FINALIST – RECRUITMENT LITERATURE – JAGUAR LAND ROVER GRAD BROCHURE