Jaguar Land Rover are going through a period of extraordinary growth. With an ever increasing demand for their luxury vehicles all across the world. To keep up with this demand the workforce had to keep up all across the organisation. The recruitment campaign had to attract people right across the whole spectrum from Engineers, Designers, Procurement specialists, HR, Marketing etc. The Big idea was to tell the story of global growth through the vehicles themselves.
We found an artist who created pieces of art with remote control cars. We commissioned the artist to paint a ‘hero’ image of the world to convey the main message of global growth and another 3 images of Shanghai, Moscow, and Rio de Janeiro. These images were captured on film and the images were used in press and digital executions.
The campaign was very successful, gaining great PR coverage on ‘Daybreak’ and ‘The One Show’ TV shows. It also has won many awards in the recruitment industry.
Collateral included:
Press Ads
Flash Web Banners
3 x 1 minute films
The Times iPad App
Experiential event at the NECR
Social Media ‘Caricature’ Campaign
Experiential Graduate ‘Caricature' stand
Facebook Ads
Employer Website
Graduate Brochure
PR coverage
Awards:
THE RECRUITMENT BUSINESS AWARDS 2012
FINALIST – RECRUITMENT LITERATURE – JAGUAR LAND ROVER GRADUATE BROCHURE
FINALIST – STUDENT RECRUITMENT – JAGUAR LAND ROVER ‘CREATIVE JOURNEYS’
CIPD RECRUITMENT MARKETING AWARDS 2012
FINALIST – BEST OUTDOOR CAMPAIGN – JAGUAR LAND ROVER ‘CREATIVE JOURNEYS’
FINALIST – RECRUITMENT EFFECTIVENESS – JAGUAR LAND ROVER
FINALIST – BEST DIVERSITY INITIATIVE – JAGUAR LAND ROVER ‘CREATIVE JOURNEYS’
FINALIST – BEST USE OF VIDEO – JAGUAR LAND ROVER ‘CREATIVE JOURNEYS’
FINALIST – CAMPAIGN OF THE YEAR – JAGUAR LAND ROVER ‘CREATIVE JOURNEYS’
FINALIST – BEST ART DIRECTION – JAGUAR LAND ROVER ‘CREATIVE JOURNEYS’
IVCA AWARDS 2012
HIGHLY COMMENDED – BEST BRAND COMMUNICATIONS – JAGUAR LAND ROVER
RAD AWARDS 2012
FINALIST – AMBIENT/OUTDOOR – JAGUAR LAND ROVER LIVE PAINTING EVENT
FINALIST – DIGITAL MARKETING – JAGUAR LAND ROVER ‘CREATIVE JOURNEYS’
FINALIST – EMPLOYER WEBSITE > 50k – JAGUAR LAND ROVER
WINNER – AUDIO VISUAL – JAGUAR LAND ROVER ‘CREATIVE JOURNEYS’
THE RECRUITMENT BUSINESS AWARDS 2011
WINNER – AMBIENT/SPECIAL BUILD – JAGUAR LAND ROVER ‘PAINT’
WINNER – DIGITAL MARKETING CAMPAIGN – JAGUAR LAND ROVER ‘PAINT’
COMMENDATION – ILLUSTRATION/PHOTOGRAPHY – JAGUAR LAND ROVER ‘PAINT’
COMMENDATION – BEST INTEGRATED CAMPAIGN – JAGUAR LAND ROVER ‘PAINT’
COMMENDATION – BEST WEBSITE – JAGUAR LAND ROVER
FINALIST – ART DIRECTION – JAGUAR LAND ROVER ‘PAINT’ MPU/FILM