James Blunt - Camelot

Camelot wanted to create a never been done before, award winning, OOH stunt to bring to life their existing TV advert for their ‘please not them’ campaign featuring James blunt. I customised D6 at Bluewater using a dialectic polarised mirror in front of the digital screen creating a 'hologram' of James Blunt. A motion sensor triggered the hologram of James Blunt who appeared to be talking directly to passers-by. Over 379,000 people have watched this on YouTube: https://www.youtube.com/watch?v=emmyOfICOBg and 8000+ shares on Facebook and 15,000+ total interaction triggers in the shopping mall.