About me
As a seasoned innovation leader with over two decades of experience, I have built a robust track record of spearheading groundbreaking projects and solutions across various sectors, including retail, proximity marketing, and digital campaigns. My journey has been defined by a relentless pursuit of creativity and a collaborative approach, which have enabled me to develop and execute global strategies that shape creative direction, drive product design, and foster strategic partnerships with media entities.
Experience and Skills
In my previous roles, I have led client account management teams, where I focused on developing strategies that not only meet but exceed client expectations. My expertise lies in understanding and leveraging web3, SaaS, marketing, and emerging technologies such as AI, AR, IoT, and gaming. I have a proven ability to identify commercial growth opportunities and develop creative solutions tailored for brands in web3 markets.
I have successfully managed end-to-end project lifecycles, from concept and planning through to production delivery. This includes diverse mediums such as Gen/Chat AI, gaming, mobile apps, AR, websites, UI, experiential marketing, and pioneering retail innovations. My role often involves collaborating with technology and innovation teams to bring visionary ideas to life, transforming customer experiences by leveraging the latest tech advancements.
Projects
- James Blunt - CamelotCamelot wanted to create a never been done before, award winning, OOH stunt to bring to life their existing TV advert for their ‘please not them’ campaign featuring James blunt. I customised D6 at Bluewater using a dialectic polarised mirror in front of the digital screen creating a 'hologram' of James Blunt. A motion sensor triggered the hologram of James Blunt who appeared to be talking directly to passers-by. Over 379,000 people have watched this on YouTube: https://www.youtube.com/watch?v
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Work history
UK Head of InnovationWavemaker UK
London, United KingdomFull Time
I focus on scaling applied innovation by collaborating with clients, integrating AI, AR, IoT, and gaming technologies into pitches, and driving sustainable growth at the intersection of marketing, media, and technology.
At Wavemaker, my role involves identifying emerging technologies, integrating AI solutions, conducting research and designing / piloting projects with commercial models that redefine industry standards across media and digital platforms. I work closely with strategy and cross-functional teams to solve challenges and develop opportunities, selecting suppliers / partners (UK and Internationally) and initiating programs to validate the benefits of new technologies with clear KPI's / OKR's for our clients.
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Owner, InventorHushbrush
Stamford, United KingdomFull Time
I invented the Hushbrush after being kicked in the head by a horse which spooked from a spray bottle. I integrated a spray within a grooming brush, patented the product and subsequently launched into the equine market. Currently looking for retail partners to expand reach of the product.
I have a presence within U.K., Germany, Dubai and Australia.
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Skills
- Marketing
- Brand Marketing
- Brand Strategy
- Product Innovation
- Design Direction
- Advertising
- Consumer Technology
- Digital Advertising
- Experience Strategy
- UI Design
- UI
- Creative UI
- Packaging Design
- Project Management
- Strategy Implementation
- AI
- SaaS
- Creative Technology