Aaron Henderson

Aaron Henderson

Co-Founder & Creative @dekoded.uk • Co-Founder, CortexLabs (esports) • Owner & Inventor of HushbrushLondon, United Kingdom
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Aaron Henderson

Aaron Henderson

Co-Founder & Creative @dekoded.uk • Co-Founder, CortexLabs (esports) • Owner & Inventor of HushbrushLondon, United Kingdom
About me
My current role within MKTG is to develop partnerships, strengthen strategic digital and social channels and increase ad spend. I am proficient in designing interactive, innovative solutions for events, OOH and retail in line with brand strategy, to engage consumers at every touch point. I manage a team of production specialists and design / implement solutions across digital, OOH and Events whilst developing third party alliances to further enhance our existing platform of offerings such as: Programmatic, iBeacons / Proximity, Digital, In-Store Touchpoints, technology implementation, audience measurement, Web and Mobile UI and UX design. Hushbrush is an integrated spray and horse grooming brush which I have invented, designed, manufactured and launched into the equine market.
  • Hushbrush - Horse Grooming
    Hushbrush - Horse GroomingI invented, designed and manufactured an integrated spray grooming brush for horses. A dual spray brush to help groom spooky horses.
  • Visa / NFL Super Bowl
    Visa / NFL Super BowlDesign of plinth, vinyl graphics, build / installation of transparent screen and design / production of animation broadcast informercial for display on screen.
  • Lufthansa
    LufthansaInteractive UI and AR. I designed and fabricated the display unit, produced all UI elements and composed the interface. Developed 3D images of their product catalogue to be augmented on the user.
  • Burberry
    BurberryInteractive 6 sheet in bus stops. The unit allowed users to sample the new aftershave Mr Burberry by placing their hand into the poster aperture, the scent was then atomised onto their hand.
  • Corona Beach
    Corona BeachAn experiential 'beach' for Corona on Old Street, London. Complete takeover of all media including 2D cut-outs on large format billboards.
  • EMI
    EMIDeveloped an NFC display pod to allow users to 'tap' via NFC or scan via QR Code to download new release track from Gabrielle Aplin. These units were mounted across universities and O2 Academies across the UK.
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Work history
    Owner, InventorHushbrush
    Stamford, United KingdomFull Time
    I invented the Hushbrush after being kicked in the head by a horse which spooked from a spray bottle. I integrated a spray within a grooming brush, patented the product and subsequently launched into the equine market. Currently looking for retail partners to expand reach of the product. I have a presence within U.K., Germany, Dubai and Australia.
    Managing Partnermktg
    London, United KingdomFull Time
    HEAD OF INNOVATION. Ensuring efficient coordination of a large team of specialist designers, engineers and product builder. Constantly engaged with all departments and clients across the wider Dentsu Aegis Network (both UK and Global) to balance the interests of delivering commercially viable, innovative campaigns for our clients and our business across the media landscape from interactive screens to product development. Responsible for departmental vision, structure, and management while providing leadership, accountability, and mentorship to align brand and innovation strategy. Providing integrated support to our mobile and digital agencies through optimisation and dynamic data delivery across all channels and platforms. My strengths lie in my skill to identify key areas of commercial growth and my decisiveness and creative drive in developing solutions for brands which then excel in these markets in original ways and to express those ideas through clearly articulated strategic and inspiring solutions. 
  • Marketing
  • Brand Marketing
  • Brand Strategy
  • Product Innovation
  • Design Direction
  • Advertising
  • Consumer Technology
  • Digital Advertising
  • Experience Strategy
  • UI Design
  • UI
  • Creative UI
  • Packaging Design