My current role is to develop partnerships, strengthen strategic digital and social channels, increase ad spend and design interactive, innovative solutions in line with brand strategy, to engage consumers with the content deployed to DOOH screens and their smartphone. I manage a team of production specialists and design / implement solutions across digital, OOH and Events whilst developing third party alliances to further enhance our existing platform of offerings such as: Programmatic, iBeacons / Proximity, Digital, In-Store Touchpoints, Mobile UI and UX design.
HEAD OF INNOVATION. Ensuring efficient coordination of a large team of specialist designers, engineers and product builder. Constantly engaged with all departments and clients across the wider Dentsu Aegis Network (both UK and Global) to balance the interests of delivering commercially viable, innovative campaigns for our clients and our business across the media landscape from interactive screens to product development. Responsible for departmental vision, structure, and management while providing leadership, accountability, and mentorship to align brand and innovation strategy. Providing integrated support to our mobile and digital agencies through optimisation and dynamic data delivery across all channels and platforms. My strengths lie in my skill to identify key areas of commercial growth and my decisiveness and creative drive in developing solutions for brands which then excel in these markets in original ways and to express those ideas through clearly articulated strategic and inspiring solutions.