Creation of a suite of SP activations, innovative tech solutions, standout POS displays and online comms as part of a global toolkit distributed across mutile territiries.
Taking a standard toolkit to a whole new level that would engage the target 'lads' shopper group in the 'last three feet' towards purchase.
Creation of a promotial campaign delived across mobile devices via NFC tech at point of purchase, wow standout displays for hero retailers and travel retail sites and online tie in communications.
