Jamestown Community College Total Fitness Logo Redesign

  • Obehi Ejele
Jamestown Community College Total Fitness is a fitness centre located on the Jamestown Campus of Jamestown Community College. It is accessible to the College's students, as well as local community members.
The brief was to redesign the JCC Total Fitness logo, which was old and outdated. JCC Total Fitness wanted a more modern and fresh logo that would embody the culture of the centre while appealing to both students and older members of the public. To achieve this goal, the logo redesign features strong and slanted lettering to create a more athletic feel. The strong athletic presence of the logo was stressed in order to empower and encourage members on their health and fitness journeys.