Jayda G - Both of Us (Music Video)

The video is a collection of intimate and exciting moments with Jayda. Because the track is so personal, I wanted the video to compliment it and give us a bit of Jayda we haven’t seen before. Even though the lyrics of the song are quite heartbreaking, the tune exudes optimism and nostalgia, making us long for better times with loved ones, which I think is quite apt for the current time. Nostalgia is a recurring theme in most of my work, as is using mixed media and analogue formats. Within our friendship, Jayda and I have a real understanding of each other and this also translates creatively, so working with her on this video really felt like a perfect fit