About me

London based Photographer/Director, Lou Jasmine specialises in culture and music based documentary, portraiture, and visual content. Her clients include Levi's, Adidas, Universal, Nike, Red Bull, Ninja Tune, to name a few. Her work explores a diverse range of engaging stories and uses nostalgic, soul-drenched aesthetics, capturing the humble tone. Experienced at bringing out the best in people and demonstrating a clear understanding of Gen Z, Lou Jasmine is able to capture the joy and beauty in the human experience. Her visual storytelling is uplifting and inspiring and focuses on normalising representation and inclusivity Lou Jasmine equips herself with the necessary tools that give cadence to her visual storytelling, in unique style, creative personality and humble tone. Her work explores a diverse range of engaging stories and uses nostalgic, soul-drenched aesthetics, executed with a high quality, professional and personal approach to production and a refined flair for capturing the human condition.

QuestionsProjectsExperienceTeam

• Looking for a music video editor (not Grime/Rap) who identifies as black/mixed and is great at bringing out emotion for a quick turnaround

Projects

• 36

  Maya Jama & Mahalia for Levi's UKPhotography and Directing for Levi's UK campaign featuring Maya Jama & Mahalia Shot on Pentax 6x7 120film
• 2

  BTS Nubya Garcia Headline Show - Brixton AcademyBTS (behind the scenes) stills of Nubya Garcia's headline show at Brixton Academy November 2021. Mostly shot on 120 film with a few digital shots in there too
• 3

  Tim Garcia120mm press still for DJ and Musica Macondo label owner, Tim Garcia
• 2

  Winter Less OrdinaryLaid back Winter Jazz event at The Bureau hosted by Greenwich Peninsula featuring Ashley Henry, Cherise and Rosie Turton Shot on Sony A7sii
• 1

  Kiara ScuroPress stills of DJ duo Kiara Scuro taken at the end of 2021
• 1

  Backstage at Cross The TracksBackstage film shots at Cross The Tracks 2021 featuring Lianne La Havas, Nubya Garcia, Jordan. Rakei, Omar and Greentea Peng

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Projects credited in

• 4

  adidas UK - Harlequins Women ChampionsAs part of the brand's game plan to double down on Women's sport, we wanted to upweight our support of key London partner, Harlequins, to drive hype towards their league final and land the brand narrative of 'Seeing Possibilities'. The key objectives were to: - Authenticate our partnership with the club and key athletes. - Elevate women's sport as part of our 'Own The Game' game plan. - Win with the winners. - Support London Creators and embody our 'Key City Ethos'. We executed the social camp
• 2

  Coldplay - Higher Power (Official Behind The Scenes)A look behind the scenes at the Higher Power video shoot. Directed and edited by María Alvarez shot by María Alvarez, Ethan Newmyer, Lou Jasmine, and Nathan Shadrach
• 1

  Wiip Curated Showcase - Lou JasmineLondon based Photographer + Director, Lou Jasmine specialises in culture and music based documentary, portraiture, and visual content for brands. Her clients include WeTransfer, Adidas, Universal, Nike, Red Bull, Ninja Tune, to name a few. Lou Jasmine equips herself with the necessary tools that give cadence to her visual storytelling, in unique style, creative personality and humble tone. Her work explores a diverse range of engaging stories and uses nostalgic, soul-drenched aesthetics, execu
• 2

  Wiip Curated Showcase - Lou JasmineLondon based Photographer + Director, Lou Jasmine specialises in culture and music based documentary, portraiture, and visual content for brands. Her clients include WeTransfer, Adidas, Universal, Nike, Red Bull, Ninja Tune, to name a few. Lou Jasmine equips herself with the necessary tools that give cadence to her visual storytelling, in unique style, creative personality and humble tone. Her work explores a diverse range of engaging stories and uses nostalgic, soul-drenched aesthetics, execu
• 141

  Squarespace partners with WePresent: Make It RealSquarespace and WePresent would like to announce their latest collaboration, a docu-series entitled, “Make It Real.” Featuring four woman-identifying Black Squarespace customers from the U.S. and the U.K., the videos highlight personal and professional stories that speak to the entrepreneurial spirit. Black women are the fastest growing segment of entrepreneurs and small business owners, particularly in the United States, forging paths for the new generation to follow and setting standards for t
• 205

  Squarespace x WePresents: Make It Real - Sharmadean ReidAs the founder of Beautystack and WAH Nails, Sharmadean Reid’s mission is to use technology to empower women economically, socially and culturally. In 2006, while still in school, Reid founded WAH as a hip-hop magazine for girls. She then founded WAH Nails, originally as a side project, in 2009. Seven years later, she opened a salon in Soho, London, showcasing a Virtual Reality Nail Design app in collaboration with DVTK and is constantly looking for ways to push the salon experience further thr

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Work history

S
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Photographer / DirectorStudio Laurélle
Feb 2017London, United KingdomFreelance
DirectorKyra TV
Feb 2019 - Apr 2019London, United KingdomFull Time
Video Director for Nayva Write treaments Develop ideas Edit produce

Skills

• Adobe Editing
• Directing
• 35mm Film Photography
• Lighting
• Video Director
• Creative Direction
• Editorials
• Photography
• Camera Operating
• DOP