Lou Jasmine Photographer & Director | The Dots

Lou Jasmine

Photographer & DirectorLondon, United Kingdom
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Lou Jasmine

Photographer & DirectorLondon, United Kingdom
About me
London based Photographer + Director, Lou Jasmine specialises in culture and music based documentary, portraiture, and visual content. Her clients include WeTransfer, Adidas, Universal, Nike, Red Bull, Ninja Tune, to name a few. Lou Jasmine equips herself with the necessary tools that give cadence to her visual storytelling, in unique style, creative personality and humble tone. Her work explores a diverse range of engaging stories and uses nostalgic, soul-drenched aesthetics, executed with a high quality, professional and personal approach to production and a refined flair for capturing the human condition.
Projects
  • Black Is ProudBlack is Proud is my first short film and it’s a story I instantly connected with. The film explores the journey of Emma Ekersley, an employee of Accenture who, like many black and mixed race people, experienced a complicated relationship with race and identity. It was a great privilege to be asked to direct Emma’s story and as with all of my work, I hope this film encourages the viewer to stop and think about a lived experience other than their own as well as validate the experience of those wh
  • Poppy Ajudha - Watermelon Man (Under The Sun)I co-directed the music video for Poppy Ajudha’s take on Herbie Hancock’s ‘Watermelon Man’ with my dear friend and fellow filmmaker, Nathan Shadrach. The lyrics of the song are incredibly powerful and speak to the continual misinformation that prevents black people from living equally within society. Collaborating with Poppy on this was not only a chance for us to express the feelings of our community but hopefully inspiring them to. It was an opportunity to tell anyone feeling some kind of way
  • Jayda G - Both of Us (Music Video)The video is a collection of intimate and exciting moments with Jayda. Because the track is so personal, I wanted the video to compliment it and give us a bit of Jayda we haven’t seen before. Even though the lyrics of the song are quite heartbreaking, the tune exudes optimism and nostalgia, making us long for better times with loved ones, which I think is quite apt for the current time. Nostalgia is a recurring theme in most of my work, as is using mixed media and analogue formats. Within our fr
  • In her own world: an interview with Tierra WhackTierra Whack editorial fror Gal-Dem Written by Tara Joshi Photography Lou Jasmine
  • Squarespace x WePresents: Make It Real - Liv LittleDirected this series about representation in business focusing on black female entrepreneurs for Squarespace and WePresent Words by Squarespace Photos by Mitch Noakes
  • Squarespace x WePresents: Make It Real - Sharmadean ReidDirected this series about representation in business focusing on black female entrepreneurs for Squarespace and WePresent Words by Squarespace Photos by Matt Dempsey
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Projects credited in
  • Wiip Curated Showcase - Lou JasmineLondon based Photographer + Director, Lou Jasmine specialises in culture and music based documentary, portraiture, and visual content for brands. Her clients include WeTransfer, Adidas, Universal, Nike, Red Bull, Ninja Tune, to name a few. Lou Jasmine equips herself with the necessary tools that give cadence to her visual storytelling, in unique style, creative personality and humble tone. Her work explores a diverse range of engaging stories and uses nostalgic, soul-drenched aesthetics, execu
  • Wiip Curated Showcase - Lou JasmineLondon based Photographer + Director, Lou Jasmine specialises in culture and music based documentary, portraiture, and visual content for brands. Her clients include WeTransfer, Adidas, Universal, Nike, Red Bull, Ninja Tune, to name a few. Lou Jasmine equips herself with the necessary tools that give cadence to her visual storytelling, in unique style, creative personality and humble tone. Her work explores a diverse range of engaging stories and uses nostalgic, soul-drenched aesthetics, execu
  • Squarespace partners with WePresent: Make It RealSquarespace and WePresent would like to announce their latest collaboration, a docu-series entitled, “Make It Real.” Featuring four woman-identifying Black Squarespace customers from the U.S. and the U.K., the videos highlight personal and professional stories that speak to the entrepreneurial spirit. Black women are the fastest growing segment of entrepreneurs and small business owners, particularly in the United States, forging paths for the new generation to follow and setting standards for t
  • Squarespace x WePresents: Make It Real - Sharmadean ReidAs the founder of Beautystack and WAH Nails, Sharmadean Reid’s mission is to use technology to empower women economically, socially and culturally. In 2006, while still in school, Reid founded WAH as a hip-hop magazine for girls. She then founded WAH Nails, originally as a side project, in 2009. Seven years later, she opened a salon in Soho, London, showcasing a Virtual Reality Nail Design app in collaboration with DVTK and is constantly looking for ways to push the salon experience further thr
  • Squarespace x WePresents: Make It Real - Holley M. Kholi-MurchisonHolley M. Kholi-Murchison is a multimedia storyteller, education producer, social entrepreneur and strategist exploring the intersections of communication, culture and education. As a queer Black woman, she’s deeply committed to amplifying historically marginalized voices to catalyze change along the way.
  • Squarespace x WePresents: Make It Real - Jade Purple BrownJade Purple Brown is a color obsessed graphic designer, illustrator and art director based in New York. She creates content for fashion, beauty, and lifestyle brands. Using bold blocks of color and strong female figures, Brown creates dynamic artwork that encourages herself and others to be more optimistic and free.
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Work history
    S
    S
    Photographer / DirectorStudio Laurélle
    London, United KingdomFreelance
    DirectorKyra TV
     - London, United KingdomFull Time
    Video Director for Nayva Write treaments Develop ideas Edit produce
Skills
  • Adobe Editing
  • Directing
  • 35mm Film Photography
  • Lighting
  • Video Director
  • Creative Direction
  • Editorials
  • Photography
  • Camera Operating
  • DOP