Lou Jasmine

Lou Jasmine

Photographer & DirectorLondon, United Kingdom
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Lou Jasmine

Lou Jasmine

Photographer & DirectorLondon, United Kingdom
About me
London based Photographer/Director, Lou Jasmine specialises in culture and music based documentary, portraiture, and visual content. Her clients include Levi's, Adidas, Universal, Nike, Red Bull, Ninja Tune, to name a few. Her work explores a diverse range of engaging stories and uses nostalgic, soul-drenched aesthetics, capturing the humble tone. Experienced at bringing out the best in people and demonstrating a clear understanding of Gen Z, Lou Jasmine is able to capture the joy and beauty in the human experience. Her visual storytelling is uplifting and inspiring and focuses on normalising representation and inclusivity Lou Jasmine equips herself with the necessary tools that give cadence to her visual storytelling, in unique style, creative personality and humble tone. Her work explores a diverse range of engaging stories and uses nostalgic, soul-drenched aesthetics, executed with a high quality, professional and personal approach to production and a refined flair for capturing the human condition.
Projects
  • Levi's SS21 Campaign: Behind The Scenes with Mabel
    Levi's SS21 Campaign: Behind The Scenes with MabelI directed a BTS film for Levi's featuring Mabel and also shot BTS Stills on film. It was a dream come true working with Levi's and Mabel was such a joy to work with! This campaign was also featured on Vogue.com
  • Black Is Proud
    Black Is ProudBlack is Proud is my first short film and it’s a story I instantly connected with. The film explores the journey of Emma Ekersley, an employee of Accenture who, like many black and mixed race people, experienced a complicated relationship with race and identity. It was a great privilege to be asked to direct Emma’s story and as with all of my work, I hope this film encourages the viewer to stop and think about a lived experience other than their own as well as validate the experience of those wh
  • Poppy Ajudha - Watermelon Man (Under The Sun)
    Poppy Ajudha - Watermelon Man (Under The Sun)I co-directed the music video for Poppy Ajudha’s take on Herbie Hancock’s ‘Watermelon Man’ with my dear friend and fellow filmmaker, Nathan Shadrach. The lyrics of the song are incredibly powerful and speak to the continual misinformation that prevents black people from living equally within society. Collaborating with Poppy on this was not only a chance for us to express the feelings of our community but hopefully inspiring them to. It was an opportunity to tell anyone feeling some kind of way
  • Jayda G - Both of Us (Music Video)
    Jayda G - Both of Us (Music Video)The video is a collection of intimate and exciting moments with Jayda. Because the track is so personal, I wanted the video to compliment it and give us a bit of Jayda we haven’t seen before. Even though the lyrics of the song are quite heartbreaking, the tune exudes optimism and nostalgia, making us long for better times with loved ones, which I think is quite apt for the current time. Nostalgia is a recurring theme in most of my work, as is using mixed media and analogue formats. Within our fr
  • In her own world: an interview with Tierra Whack
    In her own world: an interview with Tierra WhackTierra Whack editorial fror Gal-Dem Written by Tara Joshi Photography Lou Jasmine
  • Squarespace x WePresents: Make It Real - Liv Little
    Squarespace x WePresents: Make It Real - Liv LittleDirected this series about representation in business focusing on black female entrepreneurs for Squarespace and WePresent Words by Squarespace Photos by Mitch Noakes
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Projects credited in
  • adidas UK - Harlequins Women Champions
    adidas UK - Harlequins Women ChampionsAs part of the brand's game plan to double down on Women's sport, we wanted to upweight our support of key London partner, Harlequins, to drive hype towards their league final and land the brand narrative of 'Seeing Possibilities'. The key objectives were to: - Authenticate our partnership with the club and key athletes. - Elevate women's sport as part of our 'Own The Game' game plan. - Win with the winners. - Support London Creators and embody our 'Key City Ethos'. We executed the social camp
  • Wiip Curated Showcase - Lou Jasmine
    Wiip Curated Showcase - Lou JasmineLondon based Photographer + Director, Lou Jasmine specialises in culture and music based documentary, portraiture, and visual content for brands. Her clients include WeTransfer, Adidas, Universal, Nike, Red Bull, Ninja Tune, to name a few. Lou Jasmine equips herself with the necessary tools that give cadence to her visual storytelling, in unique style, creative personality and humble tone. Her work explores a diverse range of engaging stories and uses nostalgic, soul-drenched aesthetics, execu
  • Wiip Curated Showcase - Lou Jasmine
    Wiip Curated Showcase - Lou JasmineLondon based Photographer + Director, Lou Jasmine specialises in culture and music based documentary, portraiture, and visual content for brands. Her clients include WeTransfer, Adidas, Universal, Nike, Red Bull, Ninja Tune, to name a few. Lou Jasmine equips herself with the necessary tools that give cadence to her visual storytelling, in unique style, creative personality and humble tone. Her work explores a diverse range of engaging stories and uses nostalgic, soul-drenched aesthetics, execu
  • Squarespace partners with WePresent: Make It Real
    Squarespace partners with WePresent: Make It RealSquarespace and WePresent would like to announce their latest collaboration, a docu-series entitled, “Make It Real.” Featuring four woman-identifying Black Squarespace customers from the U.S. and the U.K., the videos highlight personal and professional stories that speak to the entrepreneurial spirit. Black women are the fastest growing segment of entrepreneurs and small business owners, particularly in the United States, forging paths for the new generation to follow and setting standards for t
  • Squarespace x WePresents: Make It Real - Sharmadean Reid
    Squarespace x WePresents: Make It Real - Sharmadean ReidAs the founder of Beautystack and WAH Nails, Sharmadean Reid’s mission is to use technology to empower women economically, socially and culturally. In 2006, while still in school, Reid founded WAH as a hip-hop magazine for girls. She then founded WAH Nails, originally as a side project, in 2009. Seven years later, she opened a salon in Soho, London, showcasing a Virtual Reality Nail Design app in collaboration with DVTK and is constantly looking for ways to push the salon experience further thr
  • Squarespace x WePresents: Make It Real - Holley M. Kholi-Murchison
    Squarespace x WePresents: Make It Real - Holley M. Kholi-MurchisonHolley M. Kholi-Murchison is a multimedia storyteller, education producer, social entrepreneur and strategist exploring the intersections of communication, culture and education. As a queer Black woman, she’s deeply committed to amplifying historically marginalized voices to catalyze change along the way.
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Work history
    S
    S
    Photographer / DirectorStudio Laurélle
    London, United KingdomFreelance
    Kyra TV logo
    Kyra TV logo
    DirectorKyra TV
     - London, United KingdomFull Time
    Video Director for Nayva Write treaments Develop ideas Edit produce
Skills
  • Adobe Editing
  • Directing
  • 35mm Film Photography
  • Lighting
  • Video Director
  • Creative Direction
  • Editorials
  • Photography
  • Camera Operating
  • DOP