adidas UK - Harlequins Women Champions

As part of the brand's game plan to double down on Women's sport, we wanted to upweight our support of key London partner, Harlequins, to drive hype towards their league final and land the brand narrative of 'Seeing Possibilities'. The key objectives were to: - Authenticate our partnership with the club and key athletes. - Elevate women's sport as part of our 'Own The Game' game plan. - Win with the winners. - Support London Creators and embody our 'Key City Ethos'. We executed the social campaign with a pre-match film on owned and player social channels, responding with credit to our creative freelancers, and then publishing a celebration image of Harlequins Women celebrating upon the final whistle. Why? We wanted to remind consumers that adidas are the leading sports brand in rugby. As well as landing our brand attitude of rebellious optimism, unapologetic in our ways of championing diversity & inclusion in; rugby, sport and life.

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