JBL EMEA christmas campaign 2022
JBL tasked me to create a Christmas/New Year's campaign with the theme " the uninhibited". Gen Z’s are more attracted to non-conformists and people willing to stand out of the crowd. I created a campaign to show their target audience that the brand is aligned with what matters to young people today. Love Xmas your way: The red thread throughout the campaign was to show JBL is creating space for young people to express who they are. They choose their own story and put themselves out there