I am a social-first creative consultant & writer I have more than 5 years worth of experience in fashion, digital marketing and social media in London, and Copenhagen. I have worked for some of the world's best talent and brands, including OK COOL creative agency, GUAP magazine, Converse, Dior, NaihAi, Taco Bell, Jamil GS, Zalando and more.
I specialise in developing creative concepts and leading on execution from sourcing and briefing creators, Influencers, photographers, etc., and producing forward-thinking creative social media strategies to elevate the client's brand identity and connect to their audience.
Projects
- JBL EMEA christmas campaign 2022JBL tasked me to create a Christmas/New Year's campaign with the theme " the uninhibited". Gen Z’s are more attracted to non-conformists and people willing to stand out of the crowd. I created a campaign to show their target audience that the brand is aligned with what matters to young people today. Love Xmas your way: The red thread throughout the campaign was to show JBL is creating space for young people to express who they are. They choose their own story and put themselves out there
- Taco Bell content creationTaco Bell partnered with OK COOL to relaunch the brand in the UK taking it from unrelatable to culturally cool. As the creative on the client group, my job was to create content for the brand from concept to execution. We translated Taco Bell’s brand strategy from “fast food first” to “culture-centric”, landing them square in the middle of music, pop culture delivered with a distinctly British sense of humour. Secondly, we operationalised them in the rules of culture: Rewriting their socia
- 'Divine matter ' illustrationIn this illustration, I wanted to convey a feeling of peace. The kind of peace you feel when you are aligned with the stars and your true divine femininity. I think we are often subconsciously taught to suppress our feminity but I wanted to show the same energy that is in nature is the same energy within us. I believe once we open up our minds, the universe opens up to us and we can carry ourselves with a quiet strength.
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Work history
Content creativeOK COOL
Copenhagen, DenmarkFull Time
J
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Studio managerJamil Gs
Copenhagen, DenmarkInternship
project management
Press relations
organising shoots
social media management
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Skills
- Creative Writing
- Fashion Styling
- Marketing
- Photo Editing
- Photography
- Video Editing
- Art
- Branding
- Growth Hacking
- Content Creation
Education
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Bachelor of Arts (BA) University of Kent
Canterbury, United Kingdom
During my time at the University of Kent, studying English and American Literature with Creative Writing I learned to develop my communication skills through academic writing as well as creative writing through both poetry and storytelling. I discovered my passion for colonial studies as well as race studies, psychoanalysis critical theory, intersectional feminism and many more topics. these topics inspire me and have taught me so much about life and have given me a much fuller understanding of society and historic events.