• Damien Bonnet
  • Georgina Baird
  • UK Presents

We once again worked with JD Sports, this time for their VIP and Influencers Xmas party. With Anthony Joshua winning a few days prior to the event, we incorporated a lot of elements from his career and achievements so far with the hashtag #2TIMECHAMP used throughout. We cleared most of Aynhoe Park to give the space a part feel with Instagram able moment everywhere to drive social interaction. Performance for the night was by newcomer Aitch and the impromptu performance by Anthony Joshua himself! We wrapped the external facade with a ribbon and projection across the house as well as in the sky. The entrance area was cleared and filled with branded balloons in the gold/black/silver colour theme of the event and large images of AJ in gold frames. We then designed a light wall and a bauble wall for the necessary shareable moment. Balloons were again placed throughout creating a journey within the venue. Finally, the ‘CHAMP GROTTO’ was the party area where a gold mirror DJ booth and a stage filled with balloons and props. Finally, in the far corner, another Instagram moment with a giant balloon tree surrounded by JD branded boxes and plinth showcasing AJ winning belts.


  • M&C Saatchi Sport & Entertainment logo

    M&C Saatchi Sport & Entertainment

    • Advertising
  • JD Sports logo

    JD Sports

    • Retail