Projects credited in
- Anthony Joshua's Homecoming & Christmas PartyWe threw Anthony Joshua, JD's biggest brand ambassador, a homecoming and Christmas party of epic proportions to celebrate his two-time Heavyweight World Champion title win and give their influencer fans a night to remember. We transformed a country mansion into a 'very JD Christmas', filled it with VIP guests and friends of AJ and packed the night with a programme of incredible entertainment and surprises fit for a champ including an opening speech by Grime Gran, performances by Krept & Konan,
- JD SPORTSWe once again worked with JD Sports, this time for their VIP and Influencers Xmas party. With Anthony Joshua winning a few days prior to the event, we incorporated a lot of elements from his career and achievements so far with the hashtag #2TIMECHAMP used throughout. We cleared most of Aynhoe Park to give the space a part feel with Instagram able moment everywhere to drive social interaction. Performance for the night was by newcomer Aitch and the impromptu performance by Anthony Joshua himself!
- JD Sports Live International Women's Day PodcastTo celebrate, inspire and empower JD's female consumer, I co-ordinated and delivered the brands first-ever live IWD podcast with special guest, Laura Whitmore and MTV host, Becca Dudley. I led all talent management and PR for the project and secured an exclusive interview with Grazia, published on the day of the podcast being launched across podcast platforms, as well as pitching and landing the story across a raft of additional key media (with podcast link and JD credit) to help increase traff