JD Sports Live International Women's Day Podcast

To celebrate, inspire and empower JD's female consumer, I co-ordinated and delivered the brands first-ever live IWD podcast with special guest, Laura Whitmore and MTV host, Becca Dudley. I led all talent management and PR for the project and secured an exclusive interview with Grazia, published on the day of the podcast being launched across podcast platforms, as well as pitching and landing the story across a raft of additional key media (with podcast link and JD credit) to help increase traffic and downloads.