JD SPORTS CHRISTMAS 2018 CAMPAIGN X HRVY

I worked with JD Sports to book HRVY, the UK's answer to Justin Bieber, to star in their Christmas campaign alongside a plethora of stars. With over 4 million Instagram followers, HRVY was a perfect fit for the teen audience JD Sports wanted to target. A ‘I AM JD’ 30 second ad served as a week-long teaser campaign before the full TVC launched on Nov 9th. The ad features plus a whole host of celeb names including Arsenal striker Aubameyang, TV presenter Maya Jama, Grime artists AJ Tracey & Bugzy Malone, Hollywood star Jaden Smith, popstars Anne-Marie and Ella Eyre, Manchester United midfielder Jesse Lingard and boxing sensation Anthony Joshua! HRVY hasn’t been shy on promoting his involvement to his millions of fans, who have praised the campaign. HRVY is reppin’ a JD-exclusive ‘fit. Prepped for winter, he’s layering up in the Sonneti Tagger T-Shirt and the Unit Jacket. Keeping it casual, he pairs his jacket and tee with some distressed, Ripped Jeans and some fresh white sneakers; the Nike Air Force 1.