JD Sports x NIKE: #IAMJD FOOTBALL FESTIVAL PARIS

JD Sports partnered with NIKE to empower women around the FIFA World Cup. The day kicked off with a series of workshop areas including football with Parisian based female breakdance/football freestyler troupe SE, customisation locker-room, Hip-Hop yoga led by Sandrine Bridoux, known as French YogaGirl and DJ masterclass with UK DJ Krystal Roxx. French pop sensation Aya Nakamura headlined with a live performance, followed by a live screening of the Women’s World Cup quarter finals. Result: The social media engagement figures were the highest for JD in 2019