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Jean Genie: The Denim Evolution

Jean Genie: The Denim Evolution
  • By Katya Foreman
1 April 2015At once esoteric – with a sacred status among so-called “denim heads” – and a mainstream wardrobe staple, the humble jean remains one of the most deceptively complex and mysterious garments of all time; one that creates an emotional connection with the wearer. “It’s a very personal thing because of the uniqueness of the dyeing… as you start to wear in your jeans they kind of take on their own personality; each wear pattern is unique to the individual. It’s something that you wear over time and that moulds to your body and takes on character,” says Kara Nicholas, from historic denim manufacturer Cone Denim...
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