Brief: Moped electrical stations in Brussels : Matra ft Brussels City. Creation of the first three stations in front of the 3 main train stations in Brussels where a lot of passengers come out from neighbouring villages each morning. This alternative would certainly meet with great success especially in a city whose center has many differences in altitude. In addition, the effectiveness of this means of transport is obviously more important than bicycles. At this time when there is much talk about pollution, renewable energy, global warming, the french brand MATRA wants to hit hard by participating in the launch of this new urban electrical service.
Target: All urban residents, commuters and tourists, from 16 to 77 years old.
Insight: People are questioning the safety of scooters.
Solution: We decided to name our brand Jellies, with a direct reference to the Jellyfish. Our brand’s name Jellies mirrors the feel of community, which we aim for, through the imagery of a large swarm of Jellyfish how they are commonly found in nature. It is important to us to meet all of our customer’s needs. We believe in the convenience of freedom of transportation, without putting our planet’s health at risk. We provide the services we do, to boost the fluidity of the traffic and the individual’s journeys through the city - whether as a commuter, tourist or simply for fun.