Jelly x End Youth Homelessness
Jelly artists depict home, or what a lack of it might mean, for a T-shirt range raising money for End Youth Homelessness.
Background:
I got in touch with charity End Youth Homelessness (EYH) to discuss a potential partnership between the charity and animation production company and illustration agency Jelly London.
The charity invited artists from Jelly to express what home means to them individually, or what it might mean for a young person who does not have a place to call home. To raise awareness and help spread the word of the campaign, users shared their chosen artwork on their Instagram feed, along with the hashtag #HomeIsWhere. This artwork became a collection of five tees, which were sold to help raise money for the charity’s new Housing Fund, which supports young people who are facing homelessness, into their own homes.
Reasoning:
After getting in touch with EYH, we wanted to create a collective of artists who could come together to help tackle youth homelessness. Our artists at Jelly were excited when we presented them with the idea of collaborating with EYH, and using their creativity to make a difference to the lives of young people. We decided to create a T-shirt campaign with EYH, bringing together a group of five of our illustrators: Tishk Barzanji, Biff, Marylou Faure, Tom Guilmard and Hannah Warren.
Challenges:
As with a lot of cases when creating pro-bono work, the most challenging aspect of the project was ensuring the artists found the time to create the artwork between their other paid work. With such differing styles between the artists, it was also a challenge to ensure that all of the artwork created was unified by the message of hope for homeless young people to turn their lives around.
Press:
It's Nice That
The Independent
Communication Arts
Fad Magazine
Creative Boom