Jewel & Kong Coffee

Jewel and Kong is a coffee company that promises to produce some of the best coffee around, sourced from the family run farm in Guatemala. The target audience was young and affluent city workers. With this in mind, me and my course partner created something that would look as desirable as the coffee’s taste. Taking the ‘Jewel’ section of the name we designed a jewel style packaging and identity to position the brand as a luxury product.