Jigsaw For Life Not Landfill

  • Ocki Magill
  • Alex Kelly
The Brief:

To create a campaign for Jigsaw's new collection around the authenticity of the fabrics and with an anti fast fashion attitude.

This campaign was created to stir up thoughts and opinions on low quality, mass produced clothing on the high street. We created a 6 site takeover for Oxford Circus and ran numerous single page ads across all London press. The campaign was hugely successful both in increasing footfall in stores but also on social. Working with Luke Stephenson I created a bright simple art direction that went along with the simple typographic treatment no get across the idea of Style and Truth.


  • Jigsaw logo


    • Fashion and Textiles