Projects credited in
- JigsawWe are very proud to have worked on this pro immigration campaign, created in response to Brexit, which is currently kitting out Oxford Circus tube station. It has been praised all over social media for being brave, clever and different. It got Campaign's Ad of the Week and was even tweeted by Sadiq Khan! In collaboration with The Corner we commissioned NY based photographer Ben Rayner and cast a stunning line up of models of different heritages.
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Work history
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Head of Brand and CommunicationsJigsaw Clothing
- London, United KingdomFull Time
Responsibility for the Jigsaw brand positioning, customer engagement, creative communications, customer insight, marketing, social media, content, influencer strategy and PR across all channels (Jigsaw and Shop At The Bluebird), including:
- Strategic planning and campaign development inc design, planning and execution of annual promotional calendar.
- Customer engagement
- Delivery of annual customer insight initiatives
- Management of international and licensing partners to ensure consistency of brand and tone
- Strategic branding, labelling and product signifiers
- Editorial content across channels
- Agency and supplier management
- Team structuring and development
- Identifying and maximizing profit opportunities
- Full P&L ownership
Global Head of MarketingREISS
- London, United KingdomFull Time
Development of a consistent multi-channel marketing strategy.
Planning and management of global marketing spend to deliver creative and innovative communications that deliver growth for the business.
Drive all aspects of marketing including CRM, social media, digital, local store marketing initiatives, POS, consumer insights, and product launches.
Work as part of senior management team to identify and deliver business strategies that will drive the Reiss business forward.
Ensure brand message is consistent across all channels.
Optimization of activity through continued marketing data and analysis to help shape future campaigns.
Development of key relationships with third parties, agencies and suppliers to identify opportunities to deliver the REISS brand to new customers.
Media planning and buying across all global markets.
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Skills
- Marketing
- Strategy
- Marketing Strategy
- Advertising
- Content
- PR
- Social Advertising
- Creative Direction