John Frieda: Shades of Me

  • Caroline Paris
2016... the year of colour for John Frieda. With product innovation for all hair tones, they wanted to create an empowering digital experience that tells consumers about what their hair colour and the shades of their social feeds say about them.​
This innovative digital project used colour science along with the Instagram API to read the dominant tones of an individual Instagram feed and serve the user with their very own, personalised 15 second film.