John Frieda Weightless Wonder Campaign

In the latest evolution of our John Frieda global work we launched the magical new range, Weightless Wonder. It’s a product range designed specifically for women with frizzy and fine hair who need a lightweight smoothing solution. From TVC, to OOH, online content, digital spots in gyms, and social amplification online, the 360 #weightnomore launch campaign combined the stylish chic world of beauty, with real influencer women to tell the world about this unique new wonder product.