THE ULTIMATE CHRISTMAS GIFT GUIDE 2020. John Lewis and Partners GIFT EDIT of extra-special Christmas gifts for everyone, gifts that mean more this Christmas. INSPIRE & DRIVE CONSIDERATION Digital, social and print campaign photography assets. MAKE IT EASY for customers to find gifting essentials and bestsellers. IMPROVE VALUE PERCEPTIONS Help customers find gifts at the right price point. @AXON, Photography: Katie Hammond, Styling: Nu Valado