John Lewis Christmas: Buster the Boxer

As Social Director and Content Creative on John Lewis Christmas, my role was to bring the ad to life online. For Buster, we created a bespoke Snapchat lens which launched along with the ad. For Buster the Boxer, the brief was all about audience interaction. This meant bespoke thank you videos, working with motion designers to make the animals ‘bounce’ with the nations’ pets and collaborating with Snapchat to create a bespoke lens; a project which I led right through from initial ideas to roll out on launch day. As Content Director, I also had to think about the serious stuff. Strategy and content planning, meeting with Youtube, Facebook and Twitter to make sure we were always at the forefront of innovation and actually launching the ad online (someone has to press ‘publish’!)