“THE BEST MEMORIES ARE TOGETHER“ THE INTERACTIVE GAME WINDOW
CHALLENGED MYSELF WITH THIS AS A 48 H BRIEF.
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BRIEF.
Create an inspiring, inventive, conceptually relevant and eye catching display for John Lewis' flagship Oxford Street store for the Autumn season, that reshapes expectations of what shop windows do and can be, but keeps product firmly at its heart.
IDEA.
I think most of us can remember sitting there playing memory and knowing where the matching card is when its not your turn, shouting “I know where it is, I know where it is, I know where it is”Lets use use that recognition to create new memories around the game.
THIS HOW IT WORKS:
Everyone can play and the rules are simple so grab the person next to you and team up to beat the clock. Get in position in front of the touch screens on the opposite sides of the window. You have to work together to get the fastest time. You choose a card and your teammate has to find the matching card. This will create a connection between people anda connection between people and John Lewis products. When the game is over you will have the option to take a picture together and post it to the leaderboard in the window and to your twitter to get others to come to the window and take on the challenge.The goal with the window is for people to leave with a smile, more energy and the products fresh in mind. Potential customers will connect John Lewis with a fun experience and then be more likely to come back to the store.