Hi, I'm Julia a creative. My goal is to solve problems with thought through ideas that translates into stories through design and experiences. Just give me some post-it and a problem and I’m ready to start. I always want to base my ideas on a strong insights because I believe that’s how you create something that can make a impact. Combining this with my education in graphic design and communication and I will try to give you the best way on how to bring the idea to life visually.
Projects
- - RÄDDA BARNEN -- HYPER ISLAND PROJECT - ---- BRIEF. How can Save the Children make people in Sweden relate to the problem around physical and verbal punishment against children and highlight the problem around the world? IDEA. We produced a video with the main idea that children do have scars but some scars should not be accepted. Have children talk about scars that they got while playing football, riding a bike and crafting and then also show that this is the scars that children should have from just being kids. To show the international problem we also show a world map and were 76% of the countries are erased. We also creating a website were the children's world map was in focus and that showed Save the Children's work and how it have changed over the years. This concept was later produced by Chimney Group. See it here
- John Lewis - Memory“THE BEST MEMORIES ARE TOGETHER“ THE INTERACTIVE GAME WINDOW CHALLENGED MYSELF WITH THIS AS A 48 H BRIEF. ---- BRIEF. Create an inspiring, inventive, conceptually relevant and eye catching display for John Lewis' flagship Oxford Street store for the Autumn season, that reshapes expectations of what shop windows do and can be, but keeps product firmly at its heart. IDEA. I think most of us can remember sitting there playing memory and knowing where the matching card is when its not your turn, shouting “I know where it is, I know where it is, I know where it is”Lets use use that recognition to create new memories around the game. THIS HOW IT WORKS: Everyone can play and the rules are simple so grab the person next to you and team up to beat the clock. Get in position in front of the touch screens on the opposite sides of the window. You have to work together to get the fastest time. You choose a card and your teammate has to find the matching card. This will create a connection between people anda connection between people and John Lewis products. When the game is over you will have the option to take a picture together and post it to the leaderboard in the window and to your twitter to get others to come to the window and take on the challenge.The goal with the window is for people to leave with a smile, more energy and the products fresh in mind. Potential customers will connect John Lewis with a fun experience and then be more likely to come back to the store.
- - VISIT BLEKINGE -REFOCUSING THE WORK AND REACH OF VISIT BLEKINGE - HYPER ISLAND PROJECT - BRIEF. For 8 weeks we worked closely with Visit Blekinge, designing a strategy for the future of the company. We did not have a specific challenge to start with, instead we decided to look at the company holistically, identifying key issues in different areas, leading to our solution. IDEA. My main focus was on the rebranding of Visit Blekinge and the new visual identity. Following the trend of detox travel we focused on branding Blekinge as a great relaxation and detox destination. With a focus on minimalistic design and letting the the content be in focus we want to create a mood around the region and position Visit Blekinge as the main travel inspiration for the region. CAMPAIGN EXAMPLE EXPERIENCE: RECHARGE IN BLEKINGE - Recharge in Blekinge follows the trend of detox travelling and aims to market Blekinge as a great nature and detox destination.Place a train wagon in a square in central Copenhagen. Inside the wagon, people can experience the nature and peace of Blekinge, creating a relaxing experience in the hustle and bustle of Copenhagen. The wagon also offers a charging station for cellphones, but to charge, people need to leave their phones and spend some time “disconnected” in the wagon, taking in the nature of Blekinge. The whole experience creates a getaway in a stressful city and shows that Blekinge is only a train ride away.
Work history
Skills
- Branding
- Interior Decoration
- Brand Design
- Brand Identity
- Design
- Illustration
- Styling
- Online Campaigns
- Creative Thinking
- Logo Design
- Illustrator
- Photoshop
- Concept and Ideation
- Concept
Education
H
H
Digital Media CreativeHyper Island
- Karlskrona, Sweden
As a student at Hyper Island I’ve got the experience as both a graphic designer and later an art director and working with concept development, branding and visual identity.