REFOCUSING THE WORK AND REACH OF VISIT BLEKINGE
For 8 weeks we worked closely with Visit Blekinge, designing a strategy for the future of the company. We did not have a specific challenge to start with, instead we decided to look at the company holistically, identifying key issues in different areas, leading to our solution.
My main focus was on the rebranding of Visit Blekinge and the new visual identity. Following the trend of detox travel we focused on branding Blekinge as a great relaxation and detox destination. With a focus on minimalistic design and letting the the content be in focus we want to create a mood around the region and position Visit Blekinge as the main travel inspiration for the region.
EXPERIENCE: RECHARGE IN BLEKINGE -
Recharge in Blekinge follows the trend of detox travelling and aims to market Blekinge as a great nature and detox destination.Place a train wagon in a square in central Copenhagen. Inside the wagon, people can experience the nature and peace of Blekinge, creating a relaxing experience in the hustle and bustle of Copenhagen. The wagon also offers a charging station for cellphones, but to charge, people need to leave their phones and spend some time “disconnected” in the wagon, taking in the nature of Blekinge. The whole experience creates a getaway in a stressful city and shows that Blekinge is only a train ride away.