How can Save the Children make people in Sweden relate to the problem around physical and verbal punishment against children and highlight the problem around the world?
We produced a video with the main idea that children do have scars but some scars should not be accepted. Have children talk about scars that they got while playing football, riding a bike and crafting and then also show that this is the scars that children should have from just being kids. To show the international problem we also show a world map and were 76% of the countries are erased. We also creating a website were the children's world map was in focus and that showed Save the Children's work and how it have changed over the years. This concept was later produced by Chimney Group. See it here