John Lobb

John Lobb has shod the world’s brightest and bravest across three centuries. The brand was founded in 1849 by John Lobb, a poor Cornish Farmer who travelled the world, and has created shoes and boots for the likes of King Edward VII, Frank Sinatra and Jackie Onassis to name just a few. Today the business, now run by the 5th generation of the Lobb family, remains true to the founder’s vision: bespoke shoes, masterfully handcrafted. In recent years however, the market has shifted increasingly towards ready to wear, and an appreciation of the innate benefits of truly bespoke footwear seems lost on the new generation of consumers. We partnered with John Lobb to help express what makes them special to a new luxury consumer.