John Mills Institute for Prosperity Branding & Website Design

We have been developing the brand for this fantastic platform for change over recent months. The Institute is a new non-for-profit organisation aiming to provide policymakers with innovative and creative ideas to improve the current economic status of the United Kingdom. Working collectively we designed and developed a bold, impactful brand that establishes the new Institute as modern, confident and professional. Their new mark illustrates their 'outside-the-box' thinking and puzzle solving abilities, whilst also representing an abstract letter 'J'. Their new colour palette of navy blue and a vivid rusty orange give the new website and their marketing collateral real presence and the clean, contemporary designs mirror their no-nonsense approach. The new responsive website is quick, clean and contemporary with subtle animations, refined typography and an extensive, categorised news and research manager built into the content management system.