John White Shoes

John White Ltd has been making shoes for a century. Mr White sold his first 90 pairs of shoes from a renovated paint-shop. Twenty years on, he became the biggest supplier of army boots during WWII. It's this message of success we wanted every box of John White shoes to communicate. "Keep believing" became the activation and directed everything from identity design to lookbook and POS. I crafted a crest and developed the John White signature to reinforce this message and help the brand to reconnect with its heritage.