Johnnie Walker - Blenders' Rooms

The 7HQ Blenders' Rooms is an investor event that tells the stories behind whiskey blending at Johnnie Walker through a series of simple blending surfaces and stalls. I was briefed to look at assets involved in the consumer journey, including invitations, personalised digital chip cards to be used at the event, and gift collatoral that will allow them to use their knowledge to create their own experience at home.