Johnnie Walker Kinetic Identity

Anomaly London commissioned me to explore the new Johnnie Walker's identity and create a motion language for the brand. This early-stage conceptual work aimed to research and to develop some of the main motion pillars for future explorations. "Keep walking" is Johnnie Walker's direction and the short, rhythmical, loopable sequences want to communicate a sense of constant movement. Credits Client: Johnnie Walker Agency: Anomaly Head of Design: Clara Mulligan Design Director: Camille Yin, Behrard Taherparvar Directed by: Fabio Catapano Motion by: Fabio Catapano Music not for commercial usage: Disclosure "When A Fire Starts To Burn"