JOHNSON’S BABY

Johnson’s Baby realized it was time for a rebrand and we were here for it! On a mission, our new tone and visual identity would be conveyed throughout the entire consumer journey: from broadcast spots, partner collabs, and e-Comm presence to social content, digital videos, and a new master website. One of the biggest goals during this rebrand was to create helpful and relevant content for their consumers. Everything baby can sometimes seem a little overwhelming—but it doesn’t have to be. This digital series included 8 videos, 4 for the US and 4 for our global markets, all reflecting the 4 main stages of child care. We also maximized our shoot by capturing motion and stills, with the goal in mind of creating a new content library which would fulfill all the creative needs throughout this robust rebrand. Shot with real families and attention to detail, anyone can watch these relatable and inspirational how-to videos to gain the knowledge and confidence needed to care for their little ones. We shot in London for about 4 weeks. Creative Role / Creative Director, Director, Creative + Art Direction, Concept, PrePro + Post, Design, UX + UI + IA