Join the Revolution

Clothes are a way in which people express themselves today. However, the quantity we are demanding them at has pushed Fashion to become the most polluting industry after Oil & Gas. With the environment at the forefront of the world’s agenda, this is an ever-important topic to discuss. Join The Revolution is an empowerment movement that promotes circular fashion. Its target audience is 14-15 year old girls - an age where most girls have reached their adult height and are starting to build a lasting wardrobe. An informative animation sits at the fore of the campaign introducing the topic to the audience. A social media community would hum in the background allowing members to join and share stories, spreading the circular fashion ethos.