Jolee

  • Jihye Choi
Branding & Packaging l 2018
Jolee is a Korean cosmetic brand. Its range of products were developed in the UK in collaboration with revolutionary Korean beauty technology. The Brand’s philosophy is to meet customers’ needs for advanced beauty products that follow the latest trends.
My mission was to create a brand identity and design packaging that suited the products. Pastel colours and Korean words define the Brand’s Korean identity. Simple, modern fonts reflect the latest technology used to develop the products.