I have 6 years of experience working in graphic design across print, digital and retail. I am knowledgeable in various types of work including brand identities, packaging, advertisements and exhibition display graphics.
I am particularly interested in branding and packaging. I would like to develop my expertise in this area and I am currently looking for new and exciting opportunities.
Projects
- JoleeBranding & Packaging l 2018 Jolee is a Korean cosmetic brand. Its range of products were developed in the UK in collaboration with revolutionary Korean beauty technology. The Brand’s philosophy is to meet customers’ needs for advanced beauty products that follow the latest trends. My mission was to create a brand identity and design packaging that suited the products. Pastel colours and Korean words define the Brand’s Korean identity. Simple, modern fonts reflect the latest technology used to develop the products.
- PipkinBranding & Packaging l 2016 - 2018 Pipkin started as a superfood brand launching coconut oil and butter in 2016, and since its initial launch, it has considerably expanded its product range including goji berries, apple cider vinegar, hemp seeds and so on. Today it is a lifestyle company which helps people transform their lives by introducing easy and healthy recipes, and other useful health tips. It won Great Taste Award 2017 for its coconut butter. In collaboration with a branding agency, I developed Pipkin’s brand identity and packaging. I saw Pipkin as a friendly, natural and vibrant superfood brand. To express this I decided to add different colours to the wordmark and the labels. To ensure clear and cohesive branding of the products, consistent layout was used for every product label design. To modernise and make the brand more appealing, I used hand-writing and san-serif fonts.
- PranaturalsBranding & Packaging l 2017 - 2018 Pranaturals is a natural skincare brand. Their product range is made with natural ingredients and key beauty products from across the globe. I collaborated with a branding agency to develop a brand identity and packaging designs that reflect the Brand's philosophy. Images of each ingredient appear on the product labels in natural colours.
Work history
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Graphic DesignerHSNF Ltd.
- London, United KingdomFull Time
•Created various graphics for in-house brands and partners’ brands as an in-house graphic designer.
- Responsible for designing brand identities, brand books, packaging and labels for in-house brands such as Pipkin, Mylee, Jolee,
Pranaturals and EcoTan (working in-house and collaborating with branding agencies).
- Involved in art-directing by providing freelancers and agencies with mood boards, visual style guides and feedback on artworks.
- Responsible for creating online and offline marketing materials including advertisements, press releases, emails, banners,
proposal presentations and social media graphics (advertisements featured in The Daily Mail and The Telegraph newspapers and
Professional Beauty magazine).
- Worked alongside exhibition stand agency on developing display stands and designed in-house associated materials such as signs,
banners, headers, leaflets, price lists, shelf talkers and t-shirts for Professional Beauty and Olympia Beauty exhibitions.
- Designed graphics for display trays for the partner brand Shills to be displayed in Boots across the UK.
- Collaborated on redevelopment of the online beauty supply store, Just Beauty; introduced new interface, layouts and website graphics.
- Photographed and retouched product images for online marketplaces such as Amazon, eBay, Tesco and Groupon.
- Provided corporate designs such as business cards, letterheads, envelopes, brochures, etc.
- Attended internal meetings, as well as meetings with agencies, printers and manufacturers.
- Managed and prioritised numerous projects at the same time and meeting tight deadlines.
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Graphic DesignerKorean Cultural Centre UK
- London, United KingdomFreelance
•Designed an annual report presentation.
- Provided customised Korean-styled designs and diverse infographics.
- Met the tight deadlines.
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Skills
- Packaging
- Corporate Identity
- Print Design
- Art Direction
- Websites
- Typography
- Brand Design
- Brand Identity
- Logo Design
- Illustrator
- Indesign
- Photoshop
- Editorial Design
- Advertisement Branding
- Advertisement Design
Education
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BachelorHongik University
- South Korea
Bachelor's Degree in Communication Design
Activity: SLR photography society