Joop! was here pop-up concept

Shaped like a giant exclamation mark - Joop's trade mark, the space is located in front of South Bank Centre, to be launched for spring/summer 2022. The design follows an 80’s clubbing narrative with a humorous touch. The concept proposal and 3D model was a project for my BA Fashion Marketing and Promotion at the University of Westminster. Artwork by Daniel Stettler.