Award-winning creative who has worked on projects for Vogue Italia, Ogilvy, Snap Inc. and Katherine Hamnett, among other brands.
Having lived and worked in Japan, Switzerland, Germany and the UK, Daniel is a true multicultural. His vision leads him to produce strategic, practical solutions for a range of design, marketing and communications objectives.
Projects
- Long Live the Green for StüssyTo envision an ethical collection for Stüssy, and promote it with a tailored campaign. The Strategy Made of Hemp, a durable and easily recyclable material, the focus of the campaign for this ethical collection is "long life cycles". Using Senior models, longevity and rebellion were expressed in a humorous way.
- Superdry Rebranding ConceptShowcasing three young characters across three global cities - London, Tokyo and New York - this campaign aims to capture the raw everyday scenes of non-conformist lifestyles, creating an electrifying, yet also relatable sense of community. The goal is to reinterpret the energy that used to drive the Superdry brand, adding youth and a contemporary edge. This campaign is part of a Superdry rebranding concept for the final year of our BA Fashion Marketing and Promotion at University of Westminst
- Joop! was here pop-up conceptShaped like a giant exclamation mark - Joop's trade mark, the space is located in front of South Bank Centre, to be launched for spring/summer 2022. The design follows an 80’s clubbing narrative with a humorous touch. The concept proposal and 3D model was a project for my BA Fashion Marketing and Promotion at the University of Westminster. Artwork by Daniel Stettler.
- Editorial ShootDoes the feeling you have in your outfit depend on the amount of money you spent on it, or the brand name written across the garment? A glance at certain people in developing countries gives us a possible answer: it depends on the attitude of the wearer. Made from cheap materials in bright colors, sparkly textures and cheerful prints, these outfits are worn with unmistakable pride.
Work history
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CEOHomerun Faithwear
Zürich, SwitzerlandFreelance
Bringing together faith and fashion is the aim of this fair trade brand. The message: life is a run. Find your calling and pursue it, full speed.
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Marketing CommunicationsMAY Concept
- London, United KingdomInternship
- Creative Branding
- Copywriting
- Content Creation
- Social Media Management
- Strategic Research
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Skills
- Adobe Photoshop
- Adobe Illustrator
- Client Pitching
- Art Direction
- Adobe Lightroom
- Digital Photograhy
- Model Building
- Graphic Design
- Communication
- Microsoft Office
Education
Bachelor of Arts (BA) University of Westminster
London, United Kingdom
Subjects of study include:
Digital Skills
Introduction to Fashion Marketing
Introduction to Fashion Promotion
Fashion Visual Merchandising
Digital Fashion Marketing
Fashion Styling
Fashion Campaign Planning for Industry
Fashion Branding Strategies
Physical and Digital Fashion space
Fashion Consumer Trends
Digital Content Creation
Fashion retailing strategies
Fashion Marketing Campaign
New Media
Creative Fashion Branding
Fashion Event Management
Fashion Entrepreneurship
Luxury Business Management
Awards
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ScholarshipFritz Gerber Foundation for Young Talents
The Fritz Gerber Foundation has been actively promoting talented students in the fields of art, music, craft and sport since 1999, supporting highly gifted people between the ages of 10 and 25.+ Show more