Superdry Rebranding Concept

Showcasing three young characters across three global cities - London, Tokyo and New York - this campaign aims to capture the raw everyday scenes of non-conformist lifestyles, creating an electrifying, yet also relatable sense of community. The goal is to reinterpret the energy that used to drive the Superdry brand, adding youth and a contemporary edge. This campaign is part of a Superdry rebranding concept for the final year of our BA Fashion Marketing and Promotion at University of Westminster.