We developed an identity and clothing graphics for incorporation into garments for the Juan Lera/JL ‘exquisite tailoring’ collection.
The sabre-like logo was designed to symbolise the symmetry and cutting of clothing patterns. Sub-brand graphics were also developed—all balancing the focused tailoring of ‘couture’ against ‘urban leisure’ diffusion ranges.
One of the flocked designs was featured in a photo shoot with Shirley Manson of band Garbage.
Shirley Manson Photography: © Richard Croft/K2/KATZ