Judith Peterhoff - Brand Strategy, Marketing & PR
The objective was to position Judith Peterhoff in the demi-fine jewellery market, introducing the brand to collectors and retail buyers. The client also wanted to have a stronger social media presence, looking for advice about how to manage it internally.
Background
Regarded as one of the best makers in London, Judith has always been inspired by details, specifically in the human form. Freckles on a face, a beauty mark on a cheek, the port-wine stain on her niece’s hand, her vision is to celebrate and embrace perceived imperfections, creating unique, handmade jewellery for the modern woman. Judith studied jewellery design at the Academy of Fine Arts and Design Maastricht (MAFAD) in the Netherlands before moving to London where she gained invaluable experience in Hatton Garden, working for some of London’s top jewellers. In 2019 Judith graduated from the highly competitive business incubator Setting Out by The Goldsmiths’ Centre and launched her eponymous jewellery brand, Judith Peterhoff.
Solution
Studio Luxmore worked with the client to create a Brand Strategy, Social Media Strategy and Marketing Action Plan, enabling them to effectively communicate the brand, grow their audience and manage their marketing activities, including social media in-house. To position the brand, we commissioned a graphic designer to create a new Visual Identity which the client applied across all brand touchpoints.
