Louisa Tan

Louisa Tan

Founder of Common Exception ✂️ A joyful community for people building brandsLondon, United Kingdom
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Louisa Tan

Louisa Tan

Founder of Common Exception ✂️ A joyful community for people building brandsLondon, United Kingdom
About me
Louisa Tan is the founder of Common Exception. Showing that anyone with an idea can start and grow a business, Louisa brings a more joyful, mindful and creative approach to building a brand.
Projects credited in
  • Zuzunaga & Cristian Zuzunaga - Brand Strategy
    Zuzunaga & Cristian Zuzunaga - Brand StrategyCristian Zuzunaga is a multidisciplinary artist and founder of luxury lifestyle brand Zuzunaga. Cristian approached Studio Luxmore to develop a Brand Strategy for his personal brand and Zuzunaga, providing the pathway to re-position and introduce the brand to a new audience.
  • Le Ster - Brand Strategy, Marketing & PR
    Le Ster - Brand Strategy, Marketing & PRDescribed by The Jewellery Cut co-founder Rachael Taylor as “perfectly embodying the current zeitgeist in contemporary jewellery”, the emerging fine jewellery brand Le Ster came Studio Luxmore for help launching their debut collection, Light The Grey, in AW 2020. Le Ster has been identified by the industry as the designer to watch, fusing traditional fine jewellery craftsmanship and attention to detail with a dynamic, sculptural sensibility.
  • Long Time Dead Productions - Brand Strategy & Social Media
    Long Time Dead Productions - Brand Strategy & Social MediaLong Time Dead Productions is a new production company, founded by actors and writers Katie Glaister and Sam Landon during the first wave of Covid-19. Affected by the sudden closure of the film and theatre industry, Long Time Dead Productions was created to provide opportunities and a platform for new talent and stories. Long Time Dead Productions approached Studio Luxmore to provide advice on the brand and how to promote the crowdfunding campaign.
  • Jo Hayes Ward - Brand Strategy, Marketing & PR
    Jo Hayes Ward - Brand Strategy, Marketing & PRAn established fine jewellery brand, Jo Hayes Ward is known for her signature metamorphic jewellery, formed of multiple elements and textures. Jo Hayes Ward has exhibited with the British Fashion Council’s Rock Vault and has her work in the permanent collections of The Crafts Council, The Worshipful Company of Goldsmiths and the Alice and Louis Koch collection in Switzerland. Growing the brand organically for the last 15 years, Jo Hayes Ward approached Studio Luxmore to assist in developing her
  • Croydon Council
    Croydon CouncilIn 2018, Croydon Council declared a climate emergency in the borough, with a goal of zero carbon emissions by 2030. As part of achieving this, Croydon Council received funding from Transport for London for their Liveable Neighbourhood Programme. Studio Luxmore was approached to help develop their Walking and Cycling Behaviour Change Strategy.
  • Yeena Yoon - Brand Strategy
    Yeena Yoon - Brand StrategyAn emerging fine jewellery designer, Yeena Yoon is known for her innovative techniques, blurring the line between art and jewellery. Designing dynamic and versatile jewellery that can be taken apart and worn as individual pieces, or put together, nesting seamlessly to form a larger piece, Yeena Yoon approached Studio Luxmore to help define the brand.
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Work history
    Studio Luxmore logo
    Studio Luxmore logo
    FounderStudio Luxmore
     - London, United KingdomFull Time
Skills
  • Project Management
  • Copywiting
  • Brand Strategy
  • Brand Creative Strategy
  • Strategy Consulting
  • Art Creation
  • Business Analytics
  • SEO Copywriting