Le Ster - Brand Strategy, Marketing & PR
Described by The Jewellery Cut co-founder Rachael Taylor as “perfectly embodying the current zeitgeist in contemporary jewellery”, the emerging fine jewellery brand Le Ster came Studio Luxmore for help launching their debut collection, Light The Grey, in AW 2020. Le Ster has been identified by the industry as the designer to watch, fusing traditional fine jewellery craftsmanship and attention to detail with a dynamic, sculptural sensibility.
“I had the privilege of working with Studio Luxmore on the launch of my fine jewellery business, Le Ster. Right from the start they understood what I am aiming to achieve with the brand and gave me in-depth insights about my target audience and strategies to help my brand develop. They are perceptive, knowledgeable and creative. In short, an absolute pleasure to work with, and I can not recommend Studio Luxmore highly enough.” — Aishleen Lester, Le Ster
Challenge
The objective was to communicate the modern luxury of the brand, introducing the brand to collectors and retail buyers. Originally a sculptor, with a Masters from The Royal Academy, Studio Luxmore needed to communicate the transition of the designer, Aishleen Lester, from artist into fine jewellery as part of launching her debut collection.
Solution
Studio Luxmore developed a Brand Strategy for the client, enabling a better connection with their target audience. To position the brand, we commissioned a new Visual Identity for the client and provided advice and contacts for the client’s first photoshoot. The client was keen to undertake their own press and social media activities. To guide them in communicating the brand, Studio Luxmore prepared a press release and social media strategy.
