Junction 2 presents J2v Virtual Festival

  • Cahal Naughton

Broadcast in July 2020 in the midst of a global pandemic and country-wide lockdown, the first ever broadcast of Junction 2’s virtual festival offering, J2v, offered our international community a much-needed release for 6 intense, immersive hours, demonstrating that even without physical dance floors, music can still unite us. Featuring 30+ of the biggest electronic music artists, J2v created a unique immersive experience, bringing artists and their fans together in a custom built world which delivered on the fundamental principles of the real-life Junction 2 Festival: the finest underground music, unique stage structures, mind-bending visuals and an inclusive atmosphere. This first event delivered an unprecedented level of awareness for a livestream event, resulting in a huge 3.2 million views from 145 countries, and £15,000 raised for a number of charities.